14:25 Uhr
Credibility of Firms in the Apparel Industry. Exploring the CSR Engagement from the Viewpoint of Consumers by Application of the Kelley’s Attribution Model
Milena Valeva, Hochschule Niederrhein
Details anzeigen
Autor:innen:
Monika Eigenstetter, Hochschule Niederrhein
Milena Valeva, Hochschule Niederrhein
Purpose: The notion of this paper lies in exploring the causes for signing of judgement – a firm is recognized to be socially responsible – by observers – the consumers. In doing so we can differentiate between internal and external motivation of apparel companies for CSR. With this research we combine the motivation driven CSR research (Basu, Palazzo, 2008) with empirical oriented social psychology research.
Design/Methodology: We applied the attribution theory of Kelley (1973, 1975). in an empirical design – questionnaire – in asking customers or potential clients of apparel corporations to judge if a particular corporation is socially responsible and to assess possible causes for this CSR judgement – related to actor, stimulus, and circumstances.
Results: Through the conducted study we can find the theoretical supposed patterns of judgement-causes. We derive conclusions about the motivation of companies – intrinsic versus extrinsic. In general the set phrase about consumers, who ignore social engagement of companies is questioned.
Limitations: Within this study the exact illumination of the possibilities of companies in inspiring the consumers for CSR policies, products and services is restrictedly indicated. Further empirical modelling is needed.
Research/Practical Implications: Theoretical and practical implications are derived by interpreting the results on the field of pro-active communication policies of companies.
Relevance: Considering the growing importance of consumer engagement with CSR (Devinney, Auger, Eckhardt, Birtchnell, 2006), the value of the paper lies on the one side in the application of Kelley’s attribution model to the new discipline CSR, and on the other side in revealing the motivation of companies for CSR engagement assessed by consumers.
14:45 Uhr
Practice as You Preach – Why Corporate Social Performance Advertisements Do Not Necessarily Lead to Higher Organizational Attractiveness
Natalija Keck, Kühne Logistics University
Details anzeigen
Autor:innen:
Natalija Keck, Kühne Logistics University
Steffen Giessner, Rotterdam School of Management, Erasmus University
Merlijn Venus, University of Amsterdam
Niels Van Quaquebeke, Kühne Logistics University
With growing emphasis of social responsibility in business models, organizations have started advertising their corporate social performance (CSP) in job announcements. Whether CSP advertisements indeed lead to higher perceptions of organizational attractiveness in job seekers remains debatable. Mixed literature and critics calling CSP strategic window dressing raise profound doubts in its credibility. We investigate how job seekers deal with CSP credibility in job announcements. Specifically, we investigate whether job seekers make use of secondary information aiming for validation of a company’s advertised CSP.
In a 2x2 study, participants read a job announcement that included a CSP statement (high vs. low) and a newspaper snippet reporting on the CEO of the company who supported (vs. did not support) a social event. We assessed perceived organizational attractiveness and perceived company integrity as a potential mediator.
CSP advertisement per se did not lead to higher perception of organizational attractiveness. Information on the company’s CEO affects the association of CSP advertisement and perceived company integrity. Integrity mediates the effect on organizational attractiveness. Study results highlight the importance of word-action consistency in company presentations.
Further research is needed to validate the importance of integrity in company appraisals. It is to investigate whether the proposed model may hold for other company characteristics than CSP.
Research on CSP effects may be well advised to consider credibility of given CSP information. Study results may help companies to gain a more differentiated understanding of how to attract and retain skilled employees.
The study examines empirically how job seekers deal with CSP credibility in job advertisements by introducing the concept of company integrity. Furthermore, it takes into account that company presentations need to be aligned with the behavior of its representative members. Our contingency approach may help to disentangle previous inconsistent findings.
15:05 Uhr
Corporate Social Responsibility aus der Perspektive der Mitarbeiter: Eine Metaanalyse
Agnieszka Paruzel, Universität Bielefeld
Details anzeigen
Autor:innen:
Agnieszka Paruzel, Universität Bielefeld
Hannah J. P. Klug
Günter W. Maier, Universität Bielefeld
Fragestellung
In vielen Unternehmen gehören Corporate Social Responsibility (CSR)-Maßnahmen bereits zum Unternehmensalltag. Auswirkungen auf finanzielle Aspekte wurden bereits mehrfach metaanalytisch erforscht, und nun verfolgt diese Metaanalyse das Ziel, Untersuchungsergebnisse zum Zusammenhang zwischen wahrgenommener CSR und mitarbeiterbezogenen Kriterien zu integrieren. Wir nehmen moderierende Einflüsse des Kriteriums (Identifikation, Engagement, Attraktivität, OCB, Commitment und Arbeitszufriedenheit) und unterschiedlicher CSR-Dimensionen an.
Untersuchungsdesign
Die mittlere Effektstärke wurde laut Hunter und Schmidt (2004) berechnet, gewichtet nach der Stichprobengröße und korrigiert für Artefakte, die aus Messfehlern resultieren. Es wurde ein Modell zufälliger Effekte angenommen.
Ergebnisse
Die mittlere Effektstärke für den Zusammenhang zwischen CSR und mitarbeiterbezogenen Kriterien beträgt ρ = .53 (k = 111, N = 74,068). Moderatoranalysen für die einzelnen Kriterien ergeben Effektstärken zwischen ρ = .37 (Attraktivität) und ρ = .64 (Commitment), für die CSR-Dimensionen Effektstärken zwischen ρ = .45 (Profit) und ρ = .57 (Gesellschaft).
Limitationen
Zum einen bestand unter den Primärstudien eine große Vielfalt, was die CSR-Messungen betrifft, also verwendeten wir ein breites Kategoriensystem, welche unter Umständen weitere Variation von spezifischeren CSR-Dimensionen nicht berücksichtigt. Zum anderen bestanden einige Subsamples aus wenigen Studien.
Theoretische/Praktische Implikationen
CSR hat den stärksten Einfluss auf Mitarbeiter, wenn die CSR-Initiativen einen Fokus auf die allgemeine Gesellschaft legen. Darüber hinaus sollten CSR-Maßnahmen unternehmensintern publik gemacht werden. In Zukunft sollten verstärkt experimentelle und längsschnittliche Untersuchungen durchgeführt werden.
Relevanz/Beitrag
Dies ist der erste bekannte Versuch, Untersuchungsergebnisse zu CSR und mitarbeiterbezogenen Kriterien quantitativ zu integrieren.